The power of communications



The power of communications



Counseling Professional Services Firms on Marketing Strategy & Lateral Integration


The Brumbaugh Group counsels professional services firms - from premier boutiques to global law firms - on marketing strategy and lateral integration.

We combine 20 years of experience advising the world's largest legal, financial and professional services firms with a client-service and results-oriented approach.

Watch us engage lawyers, staff and external audiences - and move firms forward.




Marketing Strategy


Lateral Integration


Internal Communications


Website Design Management


Content Development


Marketing Strategy

For Professional Services Firms

Marketing Strategy

For Professional Services Firms


Marketing Strategies to Take Firms to the Next Level


The Brumbaugh Group helps law firms and other professional services firms develop and execute marketing strategies to better engage with clients, prospects and talent.

We regularly serve as an outsourced Marketing Director to help firms move from random acts of marketing to a more holistic, strategic view of their firm’s positioning in the marketplace.


Marketing Services

Client Engagement

LinkedIn Training

Outsourced Marketing Director

Profile Raising

Pitch Materials

Strategic Marketing Plans

Website Redesigns

Media Relations


Lateral Integration

Ensure the Return on Your Investment

Lateral Integration

Ensure the Return on Your Investment


Law firms spend heavily to bring in laterals - but think the integration plan ends with a press release.


Managing partners regularly tout lateral hiring as part of their growth strategy.

But they admit fewer than a third of their laterals have been retained and actively contribute to the firm’s growth. 

What’s the disconnect? Many firms make the expensive assumption that laterals will find their way without developing a framework for them to succeed.

The Brumbaugh Group's MAX process of messaging, awareness and execution ensures laterals are armed with customized messaging for clients and prospects from day one.

A strategic integration plan then generates internal and external awareness, holds laterals accountable and brings to fruition the client transfer and cross-selling opportunities discussed in the courting process.

Let us help your laterals deliver their ROI.


Ensure Your Laterals Are:

Armed with customized messaging on day one

Quickly integrated within
the firm matrix

Held accountable for delivering on their promises

Made to feel welcome and less likely to leave


Internal Communications

The Future of Profitable Law Firms

Internal Communications

The Future of Profitable Law Firms

While Fortune 500 companies invest heavily in internal communications, professional services firms have been slow to adapt.


Professional services firms say their people are their most important asset, but most fail to keep this audience informed about strategic pursuits and the firm’s day-to-day activities.

Fortune 500 and consumer products companies have long harnessed internal communications to impact the bottom line. These companies see the value of regularly communicating their strategy and the good work being done in their offices and departments around the world.

As a result, they see dramatically improved productivity and engagement from employees who understand where their firm is headed and their role in its success.

Law firms in particular have been slow to embrace this trend, leaving partners and staff feeling disconnected from their firms and likely to look elsewhere.

The Brumbaugh Group has years of experience building internal communications functions at professional services firms. We can help you better leverage your messages and engage your people.


Internal Communications

Improves cross-selling

Increase retention of attorneys and staff

Create engaged, productive teams

Expand the impact of diversity and community engagement efforts


Thought Leadership

The Brumbaugh Group Advancing the Industry

Thought Leadership

The Brumbaugh Group Advancing the Industry


We share our insights across the country.


Crain’s Chicago Business – June 20199
The Largest Legal Aid Group in Town Adopts a New Names

Bridging Chicago Podcast – March 2019
Jocelyn Brumbaugh profiled on The Bridging Chicago podcast as part of Women’s History Month

Goldman Sachs 10,000 Small Businesses – December 2018
Jocelyn Brumbaugh graduates from prestigious entrepreneur program

National Law Firm Strategic Planning Meeting – October 2018
Best Practices for In-House Marketing Departments

American Immigration Lawyers Association Chicago Chapter – May 2018
Marketing Your Practice Ethically

Global Law Firm Directors' Retreat – April 2018
Improving Customer Service and Internal Communications Workshop

Westlaw Journal Corporate Officers & Directors Liability – Thomson Reuters Westlaw Journal – April 2018
Internal Communications: 5 Tips for Law Firm Competitive Advantage

Chicago Business Journal – February 2018
Jocelyn Brumbaugh named to 2018 Women of Influence List

Amata Law Offices Blog – July 2017
Lawyer Ranking: The Good, The Bad and The Waste of Money

Law360 – June 2017
Five Ways to Integrate and Retain Your Lateral Hires

National Association for Law Placement 2017 Annual Educational Conference – April 2017
Laterals Come and Go. How Can You Make Them Stay - and Generate Revenue?

Minnesota Legal Marketing Association – September 2016
Leveraging Lateral Integration and Business Development for the Next Generation Law Firm

Legal & Professional Services Council – June 2016
Lateral Integration Strategies for the Evolving Legal Landscape

San Francisco Bay Area Legal Marketing Association – February 2016
Leveraging Lateral Integration and Business Development for the Next Generation Law Firm

Milwaukee Legal Marketing Association – January 2016
Leveraging Lateral Integration and Business Development for the Next Generation Law Firm

One North's Experience Lab – November 2015
Brand Communications Inside & Out

Legal Marketing Association New England Regional Conference – November 2015
Leveraging Lateral Integration and Business Development for the Next Generation Law Firm

St. Louis Legal Marketing Association – October 2015
Leveraging Lateral Integration and Business Development for the Next Generation Law Firm

Strategies: The Journal of Legal Marketing – September/October 2015
Solving the Lateral Integration Puzzle

Metro Philadelphia Legal Marketing Association – September 2015
Lateral Integration: The Marriage of Recruiting, Marketing & Business Development

Bloomberg BNA – June 2015
Why Law Firms Must Spend More Time Talking to Themselves

Legal & Professional Services Council – May 2015
Best Practices in Internal Communication


About The Brumbaugh Group

About The Brumbaugh Group

We believe that a comprehensive, well-executed
marketing strategy is the key to a more profitable firm.


We counsel professional services firms around the world on marketing strategy.

From developing unique branding programs and articulating key practice differentiators, to raising profiles, we conceptualize and execute positioning strategies that directly impact the bottom line.

Our clients range from premier boutique law firms and other professional services firms to some of the best-known law firms in the world.


Jocelyn Brumbaugh, Founder

Jocelyn Brumbaugh’s experience includes 20+ years in marketing and communications roles at top law and financial services firms, building departments, counseling CEOs and driving strategy.

At global financial services firm Citadel, she developed the firm’s first strategic internal communications plan, including orchestrating all CEO communications and employee touchpoints.

While at top global law firm Baker McKenzie, Jocelyn oversaw the communications strategy for seven international office acquisitions. She launched numerous innovative tools for increased awareness of strategy, laterals and key marketing initiatives, including a Chairman’s blog, a global news portal and the firm’s first coordinated deal collection process.

Prior to that she built the first communications department at Foley & Lardner, including handling the communications strategy for numerous office acquisitions, and managed accounts at Edelman Public Relations.

In 2006 Jocelyn founded the Legal & Professional Services Council, which she has grown to a 500-member 501(c)(6) organization known in the legal marketing community as the source for high-quality programming on best practices in business development, marketing and communications. In 2017 she launched LPSC NextGen with content geared towards those early in their legal and professional services marketing careers.

In 2018, she was named to the Chicago Business Journal’s Women of Influence list and selected to join Goldman Sach’s 10,000 Small Businesses program. She graduated from Miami University of Ohio with a Bachelor of Philosophy and a focus in Integrated Marketing Communications.

She lives with her family in Western Springs, Illinois, where she serves on the village planning commission.


Sara Goddard, Marketing Manager

With more than 15 years of experience, Sara Goddard is well-versed in strategic legal marketing and business development. She counsels clients on strategy, business development and large-scale marketing projects.

At international law firm Vedder Price, Sara advised the labor & employment and litigation practice areas on effective implementation of business development plans. She managed the firm-wide branding and marketing collateral program and designed and planned educational seminars for more than 1,000 clients nationwide. Sara was responsible for the creation of the department’s best practices in process improvement and project development.

Earlier in her career at law firm SmithAmundsen, Sara managed the marketing and client development functions.

She lives in Chicago.

Cynthia Kallile, Strategy Implementation Advisor

Cynthia Kallile is an accomplished marketing and communications consultant with more than 30 years in both private and public companies in professional services, investment banking and manufacturing.

She advises on The Brumbaugh Group’s strategy and implementation of projects ranging from marketing department audits to global change management initiatives.  As vice president of marketing for a technology solutions company and director of global service practice marketing for A.T. Kearney, Cynthia focused on brand building, thought leadership and business development. A highly skilled writer/editor and a published author, she writes executive-level speeches and communications, white papers, marketing collateral, eBooks and web content.

She was also the founder and owner of The Meatloaf Bakery, a nationally known specialty food business.

Cynthia lives in Chicago.


Kristen Onesti, Print and Web Graphic Designer

Kristen Onesti is the Brumbaugh Group’s go-to print and graphic designer. Kristen has more than 15 years of experience as a highly-skilled designer who possesses a creative nature that allows her to take on some of the most challenging law firm projects and turn them into award-winning designs. She has a keen eye for layout, typography and attention to detail.

Earlier in her career, Kristen was the Senior Graphic Designer at McGuireWoods where she produced collateral and advertising materials including website design, direct mail brochures, store signage, postcards and event materials. She graduated from Illinois State University with a Bachelor of Applied Science and a focus in Graphic Design.

She lives in Chicago.


Doug Birkenheuer, Photographer

Doug Birkenheuer is a highly regarded Chicago-based photographer with more than 25 years of experience in capturing Headshots; enhancing with light to make them look their best.

Doug also approaches his work artistically; developing a loyal following among individual collectors, galleries, magazine publishers and corporations. He earned his Associates Degree from the Antonelli Institute of Photography in Cincinnati, then in 1994 relocated to Chicago, where he has built a reputation for exacting professionalism
for clients.



Career Opportunities at The Brumbaugh Group


Career Opportunities at The Brumbaugh Group


The Brumbaugh Group is always looking for talented people to join our team.


The Brumbaugh Group seeks a Senior Marketing Manager to run point on marketing strategy for a growing list of law firm clients.

TBG is changing the way law firms think about marketing. Based in the Chicago Loop, our unique marketing infrastructure model resonates with attorneys and has put us on a tremendous growth trajectory for the coming years. Our clients range from premier boutiques to global powerhouses.

The Senior Marketing Manager will play a number of critical roles at TBG, including:

  • Serving as the main point of contact for marketing strategy for a number of law firms, including developing and managing long-term strategic plans and ensuring day-to-day milestones and tactics are met

  • Creating and implementing customized marketing infrastructure plans for clients, including:

    o   Managing brand and website redesigns

    o   Business development efforts

    o   Media relations efforts

  • Delivering thoughtful, actionable guidance to clients

  • Creating web and other content

  • Participating in new business activities

  • Managing and mentoring junior staff

 The right candidate:

  • Has 7-10 years of experience with some in-house law firm experience required

  • Has a bachelor’s degree in communications, marketing or business or related field

  • Has exceptional writing and verbal communication skills

  • Is entrepreneurial

  • Can provide sophisticated guidance on both strategy and tactics

  • Enjoys working within our process-driven model

  • Likes managing multiple projects, priorities and deadlines

  • Is highly focused, organized and intensely detail oriented

  • Will thrive in our fast-paced culture

  • Is committed to ongoing professional development

  • Believes in our mission to give back through our work with the Legal & Professional Services Council

TBG core values:

  • We value growth and professional development for ourselves, our clients and the professional services marketing community.  

  • We are intensely detail oriented and use processes to ensure best practices are implemented consistently.  

  • We value the insights all of us bring, while having fun and supporting each other professionally and personally.

 What you can expect of TBG:

  • The chance to become involved in a fast-growing business

  • The opportunity to work with a smart, committed, energetic team

  • Competitive salary and benefits, including health care and 401K packages

  • Tremendous growth opportunities for exceptional performers

Interested candidates should send a resume and salary requirements to


Contact Us

Contact Us

Please feel free to contact us.

150 S. Wacker Drive, Suite 2400
Chicago, IL 60606

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